Benny's Tee

my very first design collaboration with a downtown business, the Benny's Tee represents one of Hammond's favorite night-out destinations. the tee started with a social media poll on what new Hammond merch customers wanted to see. when Benny's won the poll, the design process began. taking inspiration from the interior of the bar, as well as current branding elements, was fundamental in creating this fresh look. the designs are screen printed on Comfort Colors t-shirts as always for that perfectly smooth fit.